KOMAL JANGRA. Redefining the Rulebook: Exploring Radical Strategies in the Age of Transformative Marketing. International Journal of New Media Studies: International Peer Reviewed Scholarly Indexed Journal, [S. l.], v. 7, n. 1, p. 1–9, 2020. Disponível em: https://ijnms.com/index.php/ijnms/article/view/204. Acesso em: 5 feb. 2025.