CHINMOYEE DAS. The Role of Indian TV Serials impact in Shaping Consumer Choices. International Journal of New Media Studies: International Peer Reviewed Scholarly Indexed Journal, [S. l.], v. 11, n. 1, p. 101–105, 2024. Disponível em: https://ijnms.com/index.php/ijnms/article/view/307. Acesso em: 23 feb. 2025.