Komal Jangra (2020) “Redefining the Rulebook: Exploring Radical Strategies in the Age of Transformative Marketing”, International Journal of New Media Studies: International Peer Reviewed Scholarly Indexed Journal, 7(1), pp. 1–9. Available at: https://ijnms.com/index.php/ijnms/article/view/204 (Accessed: 16 September 2024).