Komal Jangra. “Redefining the Rulebook: Exploring Radical Strategies in the Age of Transformative Marketing”. International Journal of New Media Studies: International Peer Reviewed Scholarly Indexed Journal 7, no. 1 (January 30, 2020): 1–9. Accessed September 16, 2024. https://ijnms.com/index.php/ijnms/article/view/204.