From AI to IoT: The Impacts on Metaverse Marketing & Consumer Engagement

Abstract

This paper, titled "From AI to IoT: The Impacts on Metaverse Marketing & Consumer Engagement", delves into the converging realms
of artificial intelligence (AI), Internet of Things (IoT), the metaverse, and digital marketing. With the metaverse gaining increasing commercial relevance, we explore its multidimensional impacts on contemporary marketing strategies and consumer interaction. Leveraging AI and IoT, businesses assimilate real-time consumer data to create tailored marketing experiences within the
metaverse. We inspect how AI's high computational capability, coupled with IoT's pervasive ability to collate information from
multiple sources, results in sophisticated identification of consumer patterns and preferences. While AI's intelligence and
adaptability provide precise customer segmentation, predictive analytics, and personalized communication,