An Analyzation of the Factors Impacting the Adoption of Online Shopping a Reference to Tam

Abstract

With regard to Indian customers, this study offers a framework to help researchers better understand consumers' views towards online purchasing and their intention to shop online. The Technology Acceptance Model (TAM) elements are the primary foundation for this study, which also incorporates other constructs and applies it to the setting of online shopping. The study demonstrates that factors such as trust, convenience of use, utility, and enjoyment of online buying do not significantly influence attitudes towards online shopping or intention to shop online. A review of the literature was used to carry out the conceptual investigation.