Changing Nature and Roles of Journalism

Abstract

Journalism, underscores its role as a pillar of democracy and a watchdog of power, emphasizing functions like informing the public, holding power accountable, and fostering unity. The present study examines the evolving landscape of modern journalism, analyzing its changing nature and shifting roles. Through a comprehensive analysis of qualitative and quantitative data, the study highlights journalism's dynamic nature and its implications for society. The study reveals significant shifts in journalism's roles due to technology and changing audience behavior, showing how traditional journalism now exists within a complex ecosystem of social media, influencers, and user-generated content. The findings from an analysis of qualitative and quantitative data, reveals shifts in the roles of journalism driven by technological advances and evolving audience behavior. It highlights the need for journalistic adaptation to digital platforms and underscores the importance of maintaining transparency, accountability, and ethical conduct to uphold trust and credibility in the media industry.