NEW MEDIA LITERACY; CHALLENGES, POSSIBILITIES AND OPPORTUNITIES IN EDUCATION
Keywords:
MEDIA LITERACY; CHALLENGES, POSSIBILITIESAbstract
Digital Divide has always been a huge concern in India. This divide emerges from the power, wealth, the dominance of English,
absence of culturally relevant content and digital illiteracy. According to Digital India, a flagship programme of Government
of India to transform India into a digitally empowered society and knowledge economy, this digital divide can be bridged by
connecting all gram panchayats through high speed broadband and by ensuring mobile access in all the villages by 2018. Though
the role of New Media in transforming India into a knowledge economy is widely accepted but the concern over reaching the
unreached and bridging the divide has been immense. Lot of initiative have been taken in the past to bridge this divide and
number of projects and schemes were rolled out.