DIRECTORATE OF INFORMATION AND PUBLIC RELATIONS – AN IMPORTANT INSTRUMENT IN DISSEMINATING INFORMATION TO RURAL AND URBAN MASSES IN HIMACHAL PRADESH

Abstract

The revolution in communication has created a whole new pattern of human dynamics. The current changes in society are basically because of shifts in public attitudes. It is because of this that Public Relations is rapidly gaining attention worldwide. The significance and dynamism of the concept of public Relations is likely to increase in scope and effect. The purpose of Public Relations practice is
to establish a two way communication to resolve conflicts of interest by seeking common ground or areas of mutual interest, and to establish understanding based on truth, knowledge and full information.