Integration of Intelligent AI & SEO: A Review of Various Factors

Abstract

Every Search engine optimization (SEO) is the process of optimizing a website and its content so that it can appear higher in the search engine results for relevant queries. By adhering to certain optimization techniques, businesses can increase the amount of free, organic traffic they receive from major search engines such as Google and Bing. These techniques include optimizing content, structure, keywords, image tags and metatags, as well as building quality back links to the website, among other strategies. Ultimately, SEO is a long-term, organic strategy for improving website visibility in search engine results and driving increased traffic to the website. Search engine optimization (SEO) has grown in popularity and importance in digital marketing over the past few years for a few reasons. With the increased use of artificial intelligence, search engines have become better at recognizing user intent and delivering more useful, accurate results.