ROLE OF NEW MEDIA IN POLITICAL COMMUNICATION IN INDIA

Authors

  • Deepti Ganapathy Independent Journalist; Adjunct Professor- IIM Indore; Research Scholar- Department of Communication and Journalism, University of Mysore, Mysore, India

Keywords:

MEDIA

Abstract

The Indian political system which was very traditional in approach and campaigned through mass meetings with their electorate has
undergone a visible change. Political parties have realised the power of the New Media to reach out to a wider audience. The
recent General Elections changed the tide in favour of technology and progress when 800 million voters sent back the ruling
government which had held sway for 10 years to the opposition benches. This paper analyses the role of New Media in Political
Communication.

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Published

2015-06-27

How to Cite

Deepti Ganapathy. (2015). ROLE OF NEW MEDIA IN POLITICAL COMMUNICATION IN INDIA. International Journal of New Media Studies: International Peer Reviewed Scholarly Indexed Journal, 1(1), 43–46. Retrieved from https://ijnms.com/index.php/ijnms/article/view/29

Issue

Vol. 1 No. 1 (2015): January-June, 2015

Section

Articles

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