Emergent Perspectives on Green Marketing: The Intertwining of Sustainability, Artificial Intelligence, and the Metaverse

Abstract

This paper explores the rapidly evolving landscape of green marketing, with a novel focus on the interactions between sustainability, artificial intelligence, and the emerging concept of the metaverse. It commences with a critical overview of the environmental challenges confronting today's market and how green marketing provides an opportunity to address these obstacles, fostering both ecological and corporate sustainability. The research then delves into the transformative role of artificial intelligence (AI), showcasing how AI's predictive capabilities and data-driven insights can optimize green marketing strategies.