Chic Strategies: Revolutionizing the Industry through Innovative Fashion Marketing

Authors

  • Bharati Rathore

Keywords:

Fashion Industry, Fashion Marketing, Sustainability

Abstract

The abstract for "Chic Strategies: Revolutionizing the Industry through Innovative Fashion Marketing" delves into the rapidly changing landscape of the fashion industry. It illustrates how innovative marketing strategies are transforming conventional norms and redefining the boundaries of consumer engagement. The paper will discuss successful case studies that beautifully intermingle technology and customer centricity, thus creating compelling narratives that speak volumes about the brand and its values. It will also offer an in-depth analysis of emerging trends like sustainability in fashion and how marketing can play a pivotal role in shaping these trends. This piece aims to provide an enlightening exploration of the current industry, offering invaluable insights to both new and seasoned marketing professionals eager to disrupt and innovate in the fashion realm.

Published

2019-07-16

How to Cite

Bharati Rathore. (2019). Chic Strategies: Revolutionizing the Industry through Innovative Fashion Marketing. International Journal of New Media Studies: International Peer Reviewed Scholarly Indexed Journal, 6(2), 23–33. Retrieved from https://ijnms.com/index.php/ijnms/article/view/121

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